Marketing Mix - 1968 Words

Marketing Mix P-BSBMX4-MKT-421 Robert Deer January 28, 2006 Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P s of Marketing and provide examples of Marketing Mix. (Kyle, Bobette). Marketing Mix The Marketing Mix is based on the fact that price is not the only factor that decides whether customers will buy from you or not. In fact, in some cases people never buy the cheapest! Do you know anyone who has taken 3 quotes and then decided to employ, or buy, from the middle priced quote. The error many new businesses make is to†¦show more content†¦Researching consumers opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay. An organization s pricing policy will vary according to time and circumstances. Crudely speaking, the value of water in the Lake District will be considerably different from the value of water in the desert. (NetMBA.com) Determining a product s price is a critical marketing tactic. A product s price has to be high enough to cover the total cost of producing the product yet not too high so that it discourages potential customers from purchasing the product. Also pricing can help position a product. For example, a high priced gourmet food may suggest a quality product. There are numerous methods of determining a product price. The following are two commonly used price determination methods: Mark-Up Percentage Pricing refers to the percent of total cost that is equal to profit. Markup percentage pricing allows the producer or retailer to specify a desired profit percentage they would like to obtain and then price their products accordingly. For example, if a profit equal to 30% of a product s cost is desired, the total cost of getting the product to market would first need to be determined and then multiplied by 30%. The calculated figure is then added back to the product s total cost. Thus, the product s price would be setShow MoreRelatedHolden Marketing Mix1768 Words   |  8 PagesAssessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturingRead MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreThe Marketing Mix Hard Rock Cafe1259 Words   |  6 PagesThe Marketing Mix Place The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is â€Å"Place†: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In ourRead MoreMarketing Mix For The Evergreen Aquatic Centre2118 Words   |  9 Pages Assessment Task 2: Project-Determine the marketing mix Marketing Mix The marketing mix for the Evergreen Aquatic Centre will engage the four elements of marketing as follows: Product or Facility Recipients of the facility Evergreen Forest is a small community encompassing just under 1010 square miles. The estimated current population is 11010. Evergreen Aquatic Centre offers internationally recognised state of the art aquatic facilities to suit every person’s demands. Going from proficient practiceRead MoreMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagespolicies and rule according to the situation in the respective country of operation have helped in their success and thus making the customers â€Å"LOVING IT† Marketing Mix and Strategic decision making of McDonald    In this section we will discuss the marketing mix of Mc Donald and the strategies adopted by the company to counter the competition.    Marketing can be explained as the process in which a product or service is developed and then the price is calculated after evaluating all the related aspectsRead MoreMkt421 Marketing Mix1094 Words   |  5 Pagesof Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategiesRead MoreMarketing Mix Essays2988 Words   |  12 PagesThe Channels of Distribution The products and the services are distributed electronically, where the costumers can buy online on the website or in stores located across Australia. 5 – Braaap’s potencial customer base and key pressure Before marketing your products and services it is important to define your customer base or target market. Braaap’s clients are people who love motorcycles whatever if it is professionally or just a sport on free time. There is a huge difference of ages between theRead MoreGeneric Marketing : Determine The Marketing Mix Essay1771 Words   |  8 Pages– 2935 Generic Marketing – Determine the Marketing mix Name – Pritpal Singh ID Number – A8947 SUBMITTED TO: SUBMITTED BY: Pritpal Singh A8947 ER - 1.1 (a) The elements of the marketing mix adopted by theRead MoreMarketing Mix Of Gionee Smartphones1204 Words   |  5 Pages Marketing Mix Analysis of Gionee Smartphones Kashyap Pd. Marahatta BUS 510 Marketing Management Professor: Dr. Geraldine Goodstone Mr. Krishna Khanal Westcliff University 25/09/2016 â€Æ' Abstract This paper intends to briefly analyze the marketing mix of Gionee smartphones. Despite the many changes that marketing mix has gone through, from four Ps to four As or from four Ps to four Cs, the marketing mix basically consists of product mix, price mix, promotion mix and place mix. This paper wouldRead MoreMarketing Mix - 4Ps of Marketing Mix1219 Words   |  5 PagesMarketing mix can be describes as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace†¦ A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com) The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target

Risky Behavior Risky Behaviors - 1639 Words

Risky Behaviors When asked the question regarding risky behaviors in African-American student peer groups, the Academic Dean had this to say: These teens or young adults have a different temperament that’s responded to their good life with risky living. So, we must introduce equations into their lives. This means, we talk over big decisions ahead of them (or behind them) and define how one choice leads to a specific benefit, but another choice leads to a negative consequence. Then, we must make sure we don’t remove those consequences. This does not mean we throw them to the â€Å"wolves† without any support. It simply means we talk through outcomes, then let life demonstrate it is full of equations. We must follow through and discuss both the perks and price of our choices. It’s hard to be flexible when you have not had true, and difficult consequences for your risky actions. We, in education, have begun to show a pattern of acceptance of these risky behaviors. I believe we need to analyze how we deal with risky behaviors, beyond just punishing and disciplining endlessly. There are other interve ntions that need to be investigated and researched, at a higher level than at a campus. The Head Counselor was very quick to cite current research into African-American students she had just seen at a district counseling pull-out: Black and Latino students across the United States are far more likely to be suspended than white students - and far less likely to have access to rigorousShow MoreRelatedAlcohol And Risky Behavior Essay785 Words   |  4 PagesBetween Alcohol and Risky Behavior Alcohol abuse has been associated with risky behavior not only among youths and teens but also older individuals. Numerous researches have successfully established that intoxicated individuals are likely to engage in risky behavior. The studies focused on various behaviors such as the tendency to have unprotected sex and contemplating suicide among others. Though there are psychiatric disorders that may make individuals engage in risky behaviors such as sexual riskRead MoreDrug Abuse And Adolescent Risky Behavior884 Words   |  4 Pagesan attraction to risky behaviors? According to Broderick (2013), adolescents have a high propensity for sensation seeking (novel experiences) and seem to be willing to put themselves at risk in order to have these novel experiences (p. 392). This essay will attempt to discuss how the brain is developing, being impacted, and, how spiritual development effects adolescent risky behavior. Risky behaviors can include any behavior that is seen by most as deviant social behavior. For example, drugRead MoreRisky Adolescent Sexual Behaviors And Reproductive Health760 Words   |  4 Pages Schelar, E. and Steward-Streng, N. R. (2011), Risky Adolescent Sexual Behaviors and Reproductive Health in Young Adulthood. Perspectives on Sexual and Reproductive Health, 43: 110–118. doi: 10.1363/4311011 Research Question. There were two research questions expressed in the study. One question expressed the concern if engaging in risky sexual behaviors led to a more negative outcomes in adolescence. The second question inquired on which behaviors had a link to certain negative outcomes. The hypothesisRead MoreCorrelation Between Tattoos and Risky Behavior Essay example3158 Words   |  13 Pagestheir participation in risky activities. We also hypothesis that people with tattoos, are more likely to engage in sexual activities with multiple partners. The next hypothesis will be that tattooed individuals are more likely to engage in drugs and alcohol usage. An online survey created by the authors will be used to score the participant’s involvement in risky activities. The question to be addressed is whether or not tattoos have an effect on ones participation in risky activities. The participantsRead MoreYoung Teens And Risky Behaviors That Affect Their Health And Leave Negative O utcomes On Their Bodies Essay1437 Words   |  6 PagesMany young teens engage in risky behaviors that can affect their health and leave negative outcomes on their bodies. There was a survey conducted by The Center for Disease Control and Prevention (CDC) in 2015 and researchers found that â€Å"30% of high school teens had had sexual intercourse during the previous 3 months and of these, 43% did not use a condom the last time they had sex. 14% did not use any method to prevent pregnancy and 21% had drunk alcohol or used drugs before their last sexual encounterRead MorePeer Pressure And Its Effects On Adolescents1305 Words   |  6 Pagesone of Juno’s classmates, is protesting outside of the clinic stating that â€Å"babies want to get borned.† So, Juno decides not to go through with the abortion. With this in mind, Juno may have also been influenced by her peers to engage in risky sexual behavior with Paulie Bleeker (Michael Cera). This can be seen in the followin g instances, when Leah (Olivia Thurlby) briefly mentioned about helping a mutual friend go through an abortion, and when Juno speaks about Steve Rendazo (Daniel Clark), a JockRead MoreJuveniles1358 Words   |  6 PagesQuestion What do we really know from recent, sound empirical studies regarding the attitudes surrounding risky sexual behavior and condom use among juveniles involved in the justice system? Quantity and Quality of the Research Literature There is evidence that juveniles involved in the justice system have an elevated risk for contracting Human Immunodeficiency Virus (HIV) and Sexually Transmitted Infections STIs) due to higher rates of psychopathology, illicit substance use, and lack of exposureRead MoreThe Prevalence Of Hepatitis C1396 Words   |  6 Pagesprevalence is greater than HIV. According to Macias et.al (2008), it has been observed that non-injection drug users have higher rates of hepatitis C infection in comparison to overall population. They attributed this to following reasons; sexual behaviors, tattoo or piercing materials, nail or hair clippers, and razors. Some studies have established that non-injector drug users do not inject due to fear of overdose, family problem, decline in income and health issues such as collapsed veins, scarsRead MoreSocial Media s Influence On Sexual Behavior1104 Words   |  5 PagesSeveral forms of media and social media are influential factors of risky sexual behavior. Internet facilitates easier access to more sexually explicit material to the youth. Mass media exposure has been shown to predict sexual beliefs and attitudes (Escobar et.al, 2005; Timmerman et.al, 2008). Social media usage demonstrate individuals how to be promiscuous inhibiting them to take part in risky sexual behavior. Researchers Tifferet Vilnai-Yavetz preformed a random international study with a sampleRead MoreTeenage Pregnancy And Its Effect On Children s Decision Making998 Words   |  4 Pagesdiseases, and other negative consequences that follow risky sexual behavior at an early age. Kearney and Levine (as cited by Whalen Loper, 2013) suggest that, â€Å"Despite recent decreases in the rate of teenage pregnancy and increased prevention efforts, the Unites States continues to have the highest rate of teenage births of any industrialized country† (p. 347).Educating teens early may not always prevent them from choosing to engage in sexual behaviors; however, they will be better informed of the risks

How to Build Online Business Trust in the Philippines Free Essays

Trust is probably the single most important factor in running an online business. Although the volume of online transactions are increasing, most customers are hesitant to use their credit cards due to the many scams, frauds and other fly-by-night operations plaguing the Internet. Studies show that nearly 70 percent of online shoppers have terminated an order in the middle of processing because they did not feel â€Å"safe† enough. We will write a custom essay sample on How to Build Online Business Trust in the Philippines or any similar topic only for you Order Now But without the benefit of face-to-face interaction, how can you communicate trust to your online clients? Invest in design. The form, look and feel of your website is the first thing that can make your visitors feel at home. Viewer friendly layouts and customized content will help persuade customers to make that purchase. * Have great customer service. Many developers tend to forget that an offline presence is essential in beefing up your online business. Place telephone numbers and other vital contact information on your homepage. This will assure clients that there are flesh-and-blood people behind every transaction. Use an effective secure payment system. Secure payment gateways like Paypal up your credibility, especially when paired with SSL/PCI scanning seals and other forms of security verification. * Have a Trust Mark Seal on your website. A Trust Mark Seal Certification is probably the easiest and most effective way of building trust in your business. Rampant online fraud h as taught shoppers to value third-party trust marks, resulting in significantly larger conversion rates on websites with these certifications. However, there are different kinds of Trust Mark. SSL and PCI Scanning Certifications protect data encryption, but they will not assure your clients that you are a legitimate legal entity, or help you stand out from the competition. Business Verification Trust Marks, on the other hand, certify your credentials and help showcase your company advantages. Having a Business Verification Trustmark will tell your clients that you are a serious company that cares about ethics, security and reliability. Localized service is key to choosing a Trust Mark. For Philippine firms, Sure Seal is the first service to offer this verification. So invest in design, customer service, payment security and Trust Mark business certifications. It may sound simple, but these four basic steps will go a long way in building trust in your online business. Qartas Corp. , recently launched the first Online Business Verification Service in the country through â€Å"SureSeal. ph†, with JobsDB. com, IslandRose. Net, Pinoydelikasi. com and Load. PH as one of their first featured members. With the SureSeal Trust Mark on your website, your can: * Differentiate your businesses from competitors, imitators and fraudsters. * Convert visitors into consumers. * Be part of a community of Filipino online businesses with the highest legal and ethical standards. Showcase your legitimacy and credentials as veri? ed by a trusted third party specializing in Philippine-based clients. SureSeal? localized service assures thorough investigation of client credentials relevant to customers. Firms certi? ed with the Sure Seal Trust Mark will be included in a searchable online database. This will allow potential customers to identify quality businesses, therefore helping minimize fraud on the Internet. The fees to acquire the seal and undergo the verification process, from what i heard, ranges from Php15k to Php20k.. visit www. sureseal. ph for further details. This service is targetted to Philippine registered companies only. How to cite How to Build Online Business Trust in the Philippines, Papers