Conclusion for management project Term Paper Example | Topics and Well Written Essays - 250 words

Conclusion for management project - Term Paper Example The time-bound goal was a specific goal of our team. Our group’s most frequently used style was the collaborative approach style. We had no conflicts except for a minor conflict about matching the schedules we had prepared. However, our frequent communication with the emails enabled us to understand one another’s viewpoints and eliminate the misunderstandings. The email was a powerful tool in our communication as we used it to share ideas and other group related materials with one another. We all got along really well and respected each other. Maintaining the schedule and finishing the project upon time was a big challenge for our group. We mutually decided to split the project up. The thinking of the group members was not affected by the groupthink. Our leader had very good social skills. The leader’s behavior was people-oriented. The leader was friendly and approachable, and treated everybody equally. With mutual effort, we were able to finish the project in

Outline Christian teaching on Wealth and Poverty Essay Example for Free

Outline Christian teaching on Wealth and Poverty Essay Christians believe that wealth is neither completely good nor bad. Wealth can be a big advantage to those in need an example of a good use of wealth would be building houses and shelter for the homeless, wealth can also promote corruption in our world, providing the incentive for some to abuse their wealth, an example of a bad use of wealth would be buying weapons to commit violent acts. Other sinful things that are cause by wealth are drugs, gambling and prostitution. When people have a lot of wealth they usually commit some of these sins or all of them. Christians also believe that wealth is a good thing, but greed is not. If a wealthy person becomes greedy they start hurting the people among them in order to earn more and more wealth. It is easier for a poor person to give up  £1000 if that’s all they have than a greedy person to do so. Christian teach that wealthy people should be good stewards with their wealth. By this they mean that people have to use their wealth for everyone in need. Also they believe that a persons possessions have a rightful owner which is God. Jesus looked around and said to his disciples, How hard it is for the rich to enter the kingdom of God!. The disciples were amazed at his words. But Jesus said again, Children, how hard is itto enter the kingdom of God! It is easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of God.. Mark 10:23-25. In this quote Jesus is not directly saying that by being rich you wont get into heaven. He is telling them that by being rich it can lead to people not going to heaven. Also he is telling his disciples that the way people use their wealth defines if they are going to heaven or not. He compares the fact of a rich man going to heaven with a camel entering the eye of a needle. He uses this comparison to make believe that if someone becomes rich it is impossible for them to store riches anywhere else except here on earth. Lastly Christians believe and teach that all wealthy people should give to charity and other people who are in poverty. They also believe its their duty to give to the poor as God has given them all this wealth.

Lord Rama as a Leader in Ramayana

Lord Rama as a Leader in Ramayana LORD RAMA AS MARYADA PURSHOTTAM- A LEADER IN WAR AND PEACE, AS NARRATED IN RAMAYANA Israelmore Ayivor has said, â€Å"True leaders are like statues, whether it rains or it shines, they never bend their necks to look backwards! They never run away from challenges!†[1] Lord Rama is one such leader who is also known to be the avatar, incarnation of Lord Vishnu. Swami Vivekananda has described the immortal character of lord Rama in these words, Rama, the ancient idol of the heroic ages, the embodiment of truth, of morality, the ideal son, the ideal husband, and above all, the ideal king, this Rama has been presented by the great sage, Valmiki.[2] Shri Ramchandra exhibits exceptional qualities of religious behaviour and therefore is fondly termed as ‘maryada purushottam’. Maryada meaning the inner moral principles, ethics, customs or rules and Purushottam relates to being the best amongst all men. He personifies the highest of human values, never deviating from the virtuous path in thought, or action, even in the most critical situations. He has shown many qualities of a righteous king and a noble human being. His model behaviour and conduct made him a leader par excellence and that is why he is popularly termed as Maryada Purushottam (perfect man). Transformational leadership and lord Rama. The transformational leadership has been long demonstrated by Lord Rama thousands of years ago before the introduction of this concept and model by Burns (1978)[3] and latter by Bass and Avoilio (1994)[4]. Burns emphasized on the mutual process between a leader and a follower, wherein each one makes an effort to increase the other’s level of motivation. In the first book (Bala Kand) itself, the qualities and characteristics of Rama as a true leader have been dealt with in detail, which resulted in acquiring love, admiration, respect, and trust of all the people of Ayodhya. He as a transformational leader inspired his followers to imbibe his values and connect with his ideologies. There can be quite a few other valuableleadership lessonsfrom the ‘ideal’ man and the warrior prince Lord Rama, which can be imbibed by the military leaders of all the three wings of any defence organisation. Lord Rama as a leader was exceptional and led the way. The best way to create a positive work atmosphere is by leading through example and by ensuring that the team is highly motivated. This is exactly what Rama did with his threebrothers. As the eldest, he set an example for theyounger ones by always being fair and courteous yet stern when required. The whole of Ramayana is full of such examples, especially during the last leg of the Ramayana battle, Rama inspired his army to inculcate virtues like intelligence, skill, commitment, strategy to succeed. Lord Rama as leader was a participative leader and didn’t force his decisions upon others. Rama being a participative leader knew how to tackle situations with a cool-headed attitude and listen to others to encourage frank and open discussion on every aspect. Rama gives a patient hearing to advice from his allies while preparing for war against Ravana and thus, managed to extract valuable clues of Sita’s whereabouts. It is evident in Ramayana that Lord Rama inspired his army to fight an epic battle and be jubilant! He never forced his decision of leaving the palace for exile, not even on his own wife Sita and brother Laxman. Instead, he dissuaded both of them to stay in Ayodhya and let him proceed. Rama was a humble leader and followed ethics and a code of conduct. Lord Rama was a solicitous and a humble man. In fact, Rama declared his dedication to dharma when he offered Ravana a final chance to make peace on the battleground.[5] When Ravana walked to battle on the first day due to inadequate preparations and was rendered weaponless, Rama being a leader by ethics followed the code of chivalry during war and stipulated that an unarmed enemy should not be attacked. Humility was Rama’s most outstanding virtue, which made him so popular. He had no hesitation in eating the tasted fruits offered by Shabri during his exile. When Lord Rama finally reached Lanka, he welcomed Vibishana, the brother of his own enemy King Ravana to his side and embraced him like a brother. In spite of knowing that Vibishana was the brother of the demon King Ravana, he identified true and pure devotion and love. He welcomed him warmly and made him his best friend instantly in spite of some differenc es and arguments against this in his camp.Lord Rama being a humble leader, smiled and helped everyone to show genuine concern, and managed to fight a war on his own terms and conditions and finally win it. Rama was an unbiased leader. A leader has a personalised point of view which is exhibited in his own unique way. In Ramayana, Lord Rama shared his views and thought processes and opinions with Lakshmana, Hanumana, Sugriva and Vibheeshana. But that doesnt do any harm to anyone else. There was no prejudice against anyone as far as the king-subject relationship was concerned. It is a well-known fact that the Vanara sena (monkey army), proved to be one of the most essential links to win the epic battle. A leader also creates more leaders. Rama as a true leader in war believed in his army’s abilities and hence strengthened them as per the overall objective. Lord Rama helped Sugriva and Vibheeshana to establish their own kingdoms, similarly able military leaders should create and inspire effective potential leaders for the future. Rama was a leader having a clear vision. The mission of the army led by Lord Rama had a clear vision to rescue his wife Sita from the clutches of the Lanka king Ravana. This clarity of thoughts enabled the army to put their best to win the battle and finally achieve the positive desired outcome. Rama was a leader full of integrity. Lord Rama, despite his immense hardships and misfortune, never stepped aside from his chosen path. He always maintained a certain yardstick for himself and his team, thereby gaining big dividends in terms of achieving his ultimate goal. Rama was a learning leader. Rama kept himself under the guidance of the learned sages and ascetics, and frequently learned much about the nature of life. Significantly, he also learnt advanced techniques of archery and other techniques of warfare, which served him well during his final battle with the evil king Ravana. Rama was a role model and inspired everyone. Lakshmana, Rama’s younger brother, constantly looked up to his elder brother, and thus was willing to help him through all the challenges life threw at him. So all the military leaders should motivate their teams and continuously reward success and initiative. Rama was an understanding leader. It is evident in Ramayana that Rama was a true leader, as he understood the problems faced by his team members and thereby helped them in whichever ways he could. Like for instance, during his time spent in the forest he met Sugreeva who was abandoned by his own brother Bali. He then went ahead and helped Sugreeva in regaining his throne. In addition, he was instrumental in killing the demons that used to often regularly trouble the sages in the forest. APPLICATION OF LEADERSHIP TRAITS OF LORD RAMA IN A MILITARY ORGANISATION The above-mentioned leadership lessons as exhibited by Lord Rama in the epic Ramayana, if applied and implemented properly can form the basis of success of all types of organizations especially the military organization (Army, Air Force, Navy). Leadership in military is not just restricted to some handful of seniors with high-sounding titles, but permeates all across organizational levels managing personnel. It has been evident that a good leadership example like Lord Rama can enhance the overall motivational level and productivity in any military set-up. In the military scenario, one can succeed and many a battles can be won, if there is relevant knowledge for the same. Like Rama, military leaders have to be confident and show no signs of desperation. Military leaders have to be on top and keep a track of what is happening and gain full control of the war scenario. They should look confident and behave as one too, so that they are able to communicate to their subordinates that they are determined to extract positive outcomes for the benefit of their nation and their territory. The impact of an alert, agile and action-oriented leadership cannot be underestimated. A good military leader should ensure that his men give him a patient hearing and conduct themselves on the battleground to win the hardest of battles. This would allow his team to find a proper base ground and explore its full potential. Military Leadership believes in bearing the brunt most of the time and led the way through model behavior. Military leaders in particular are leaders with a vision, and have the ability to see and put into perspective what others cannot. Communicating this vision to their followers and motivating them to work towards fulfilling it, is an extended challenge for a military leader. The chief ingredients of good leadership as portrayed by Rama in Ramayana primarily are character, courage and competence, which undoubtedly form the essence of success for any military organization. Character, in military context, is understood as self-discipline, loyalty, readiness to accept responsibility, and willingness to sacrifice whenever required. These qualities of Lord Rama can help in minimizing fear and maximizing sound judgement in any critical military situation thereby bringing success from a seemingly hopeless situation. For a military leader humility is one of the most difficult trait to exhibit, especially during war time. However, there is no denying the fact that it is also one of the most fru itful traits if used in the correct direction. Moreover, a foreseen vision will always be a motivating factor to focus on the goal and not be deviated. Every military leader needs to have a clear vision of what he is aiming for and what will it bear him in the future.[6] He also must be in sync with his followers or team members in order to attain his goals. A military leader should avoid cutting corners and everything, which makes him uncomfortable. This will ensure long-term organizational sincerity and loyalty. Today’s world is all about dynamism and keeping pace with new developments, which surely is a tough challenge. In the current information age where knowledge is wealth, an informed modern military leader should constantly strive to learn, and explore new subjects, deepen the understanding of old ones, and continuously upgrade him. Keeping abreast of the latest developments and advancements in modern means of warfare is the need of the hour and is expected of all con temporary military leaders. Contemporary military environment requires leaders who can perceive what is right and know how to mobilize people and resources to accomplish mutual goals.[7] Understanding individual team members and ensuring the requirements to keep each one ticking, is what is required in our present day defence organization too. Leaders of the armed forces should back their teams under all circumstances. They should know how to deal with their subordinates in order to make many of the followers, leaders in their own right thereby creating options and opportunities for their subordinates to inculcate self-confidence and optimism. In today’s military world the one man show does not promise success like the earlier days. Intelligently distributed responsibility and empowerment creates changes for good and more chances to win. So naturally it becomes quintessential for every department, every unit in the armed forces to create more and effective leaders than ever before. It surely would ensure more uniqueness; more tasks completed, more projects concluded, more missions accomplished, more promises achieved and most of all more trust build than ever before. [1] The Great Hand Book of Quotes, Israelmore Ayivor [2] Hinduism, By Hiro G. Badlani, pg 103, 01-Sep-2008 [3] Transformational Leadership, Burns, J. M. (1978). New York: Harper Row [4] Improving Organizational Effectiveness Through Transformational Leadership, Bernard M. Bass,Bruce J. Avolio, SAGE Publications, 1994 [5] https://www.sunzu.com/articles/building-leadership-skills-lessons-from-the-ramayana-22687 [6] http://www.mensxp.com/work-life/leadership/20918-leadership-lessons-from-lord-rama.html [7] http://www.au.af.mil/au/awc/awcgate/navy/reflections_on_leadership.htm

Women in Ancient Times: from Matriarchy to Patriarchy Essay examples --

Women in Ancient Times: from Matriarchy to Patriarchy In addition to age, gender is one of the universal dimensions on which status differences are based. Unlike sex, which is a biological concept, gender is a social construct specifying the socially and culturally prescribed roles that men and women are to follow. Women have always had lower status than men, but the extent of the gap between the sexes varies across cultures and time. Images of women, mostly figurines of the same type as the "Venus" of Willendorf*, Lespugue** and Laussel*** (old statuettes representing obese women, women whose wombs and hips are extremely exaggerated) all dating to the Paleolithic period, far outnumber images of men. This has lead to speculation about the place of women in Stone Age society. Some have argued that these female figures denote the existence during this period of a prominent female deity identified usually as the Earth Mother or the Mother Goddess. On the basis of this assumption, it has been suggested that, unlike today, women played a considerably more important, if not dominant, role in Paleolithic society; that possibly a matriarchy existed and women ruled. That means men haven’t always been the leaders; it’s not an inborn quality (as a lot of them suggest)! Johann Bachofen was a 19th Century Swiss archaeologist and classicist who was among the first to recognize the presence of an early matriarchal stage in proto-European cultural evolution. Bachofen used Greek myth to support his arguments. He felt that there were three cultural stages that the early European culture went through. In his view the first stage was a barbaric or hetairistic stage (from the Greek word hetero meaning both) where both or actually neither sex was really in control for there was no control. The strong took advantage of the weak, and there was wide-spread "wanton" sexual activity, uncontrolled by values or morals. Bachofen thought that Aphrodite, Goddess of Love, was the chief deity of this time. The second stage was the matriarchal stage, where women banded together for their own defense. Strong Greek hunter/warrior goddesses such as Artemis and Athena were thought by Bachofen to have come from ancient fragments of memory stemming from this time, as well as the mythic Amazons and Furies. This middle stage saw the development of agriculture, and the rise of... ...e largely unobserved: it was a new kind of union composed of husband and wife, distinctly different form the former clan union of sisters and brothers. The two were in fundamental antagonism to each other. Thus, although marriage was introduced by the mothers within the framework of the maternal clan structure, in the end marriage would undermine the matriarchy.† Therefore womankind gave up its most powerful weapon in maintaining its dominance in a world of â€Å"fatherless† children and brought about itself the torments of patriarchy, by instutionalizing marriage. Unfortunately, unlike the matriarchy, patriarchy has lasted to our present day. Of course there has been major progress since the days of the Roman Empire, now it is illegal to consider women lower then men in any sense (at least in some countries), yet most of us still see the world through the patriarchal curtain that covers our eyes. Bibliography: â€Å"Women out of history: a herstory anthology† by Ann Forfreedom â€Å"The Underside of history† by Elise Boulding â€Å"Woman’s evolution from matriarchal clan to patriarchal family† by Evelyn Reed â€Å"When God Was a Woman† by Merlin Stone http://www.yahoo.com http://www.google.com

Title: Being an Inspirational Teacher and Maintaining the Passion.

OUTLINE Title: Being an Inspirational Teacher and Maintaining The Passion. Introductory Paragraphs a)General Ideas ? Teacher is an amazing profession in which you can change the lives of hundreds. They can mould beliefs and behaviors, setting an example to follow. ? To motivate students to learn different things. This may seems easy for teachers but there direct impact on careers. Many teachers start out with a great passion for the profession, but it can be a difficult job when students lack some physical or mental capabilities. b)Thesis Statement (Specific Idea) Opportunity to share your passion and foster it in others. Teachers are able to get the best out of the people they teach and they are profoundly admired. Body Paragraph 1 (a)Topic Sentence ? Being a teacher will inspire others. By sharing your knowledge and attention with your students, you'll influence who and what they will become – not only in the professional realm, but also personally. (b)Supporting Details (el aboration) ?A good teacher will constantly update material and methods. ?Inspirational teacher must always be in fashion to attract students. Must update their own knowledge as well. ?Be a coach and a model to the students. ?Can change a child's life for the better future – You may be the only one who believes in them and encourages them to do their best. ?Incorporate some of the positive changes that you wish you had experienced in the classroom as a child to the students. Body Paragraph 2 (a)Topic Sentence ?As the time passes, some may find their passion on teaching started to wane. which can be counterproductive both to them and their students. However, there are things you can do to help yourself maintain a passion for teaching. b)Supporting Details (elaboration) ?Remember why you got into teaching in the first place. ?Spend time thinking about the children and how you can make a difference in their lives. ?Think about the successes that you’ve had – childre n that accomplished more than they thought they could because of you. Remember those times and cherish them. ? Change your lesson plans. See if you can improve them or add some fun to them. ?Creating new plans that the students might better appreciate might help to maintain your passion – You never realize how fun you can make teaching until you actually try.Body Paragraph 3 (a)Topic Sentence ?Finally, you'll have the opportunity to further hone your skills and develop advanced training. Share your passion and inspiring others, helping students is actually helping your selves too. (b)Supporting Details (elaboration) ?Change the Future of Education. ? By fostering an environment of creativity, professionalism, and sharing, you'll have the opportunity to be part of a vibrant community of educators. ?Different joys and challenges, you'll never be bored. – Because you'll most likely have an entirely new group of students every year.Conclusion (a)Restart/rephrase of the the sis statement ?Teaching is a wonderful field in which many people really do make a difference. ?Remember what you’ve done as well as changing things in the present helps you keep your passion for teaching. (b)Prediction or opinion ?Inspirational teacher must possess intelligence, knowledge, and a variety of skills. ?People became a teachers or lecturers because they themselves had an inspirational teacher. So it is not genetic, but it certainly is passed on traits.

Uop Mkt 421: Marketing Plan Phase I

Marketing Plan Phase I MKT 421 April 14, 2013 Lisa Cox Marketing Plan Phase I Organizational Overview â€Å"Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone (Apple, 2013). This mission statement provides a quick overview of Apple and how the company has become a well-known name in many homes and businesses around the world. The main company store is located in Cupertino, California, but the service does not stop there. There are 390 retail stores open around the world (Campbell, 2012), and the internet has provided Apple with the ability to fulfill the supply and demand of its products to anyone, anywhere. The ability to provide products to individuals all over the world is important to a company with many different product lines.Apple provides consumers with a variety of products that range from iPods, iTunes, iMacs (laptops and desktops), iPads (tablets), iPhones, Apple TV, iCloud (virtual storage), and many other accessories and applications for all of these product lines (Apple, 2013). However, the one product Apple has yet to release is the iTooth, a wireless ear piece for talking on the phone, listening to music, and several other tasks. New Product Description The iTooth headset features extremely compact and light-weight construction, voice activated calling and answering, fast recharge, wideband audio and dual Noise Blackout microphones.The headset is compatible with all iPhone’s and other Apple products and provides additional support for advanced Bluetooth features such as call waiting and voice-activated dialing. Just pair the iTooth with your Apple devices and enjoy the rewards that are in store. Since the iTooth is voice activated there is no need to push a button anymore, to answer the phone just simply speaks what you want it to do and the iTooth will do everything for you. When you connect the iTooth to your Apple device you are going to have a secure connection.No need to worry about the device losing your connection to the iTooth. We are introducing the new Importance of Marketing If any business is to be successful, it must announce or make known its product to the potential buyers. After all, Gillette, the founder of the Gillette razor empire was fond of saying â€Å"All business is 90% advertising. † With Apple it is no different. For us to be successful, consumers must know about our product, its advantages over competition and what makes Apple different from other companies that are in the same marketplace.Essentially, marketing for Apple allows o ur name to be constantly on the consumers’ minds, to be associated with high quality, innovative products that are cool and hip. If the marketing strategy is executed properly, chances are that will be reflected with higher sales for Apple. Essentially, marketing develops a strategy that directs a company’s resources to expand its products, and is thus fundamental in the company’s success. That is exactly what is happening with the introduction of the Bluetooth for Apple.By introducing this new product, all the while marketing it in conjunction with our existing products, most notable the iPhone, we anticipate our sales to increase accordingly. Additionally, we expect to increase our customer base with the Bluetooth technology. To get the full effect of marketing, Apple will incorporate a yearly, all-encompassing plan for the entire business, with special focus the Bluetooth technology. Basically, marketing will expose all our potential customers to our new prod uct, which will give Apple an opportunity to be successful and proceed in further product development and introduction.Additionally, with solid marketing strategy, Apple will continue to solidify itself as a strong brand name that is easily recognizable and reputable, all the while being associate with innovative technology and the cool factor. SWOTT Analysis Strengths One strength of the iTooth Headset is that it is an apple product so it is already considered socially and publically acceptable to consumers. There are several features that will help with the success of its launch: -It is Lightweight, for a comfort fit. It will not feel heavy or cause discomfort to the consumer. Voice activated dialing to allow users to speak to device to make phone calls and answer them too! -Supports call waiting and voice-activated dials for added benefit. – Fast recharge so you do not have to wait a long time to recharge your iTooth, it will help safe time. -Wideband audio is to allow you several feet away from your mobile device. This will allow you to walk and talk around your home or work office. You can be hands free to perform some of the other tasks you need hands for. -Dual noise blackout microphones allows for clearer conversations. You will only hear you and your caller’s conversations.It can slice out decibels of background noise. -It is compatible with all Apple iPhones. Weaknesses A weakness the iTooth may have is that not everyone is well versed in the use of the voice activation feature on phones today so it will be a little more difficult to get those challenging consumers to get used to answering the phone without using a button. Voice activated answering is going to need a little getting used to since it is a new feature process. -Voice activated answering, not everyone may understand or know how to do this function, especially those who are mobile and technically challenged. Secure connection when connecting an iPhone to the iTooth may not b e as secure as the user hopes, if they are challenged technically. Opportunities An opportunity I see in the devices would be the voice answering function. Being it is a new feature, there is a possibility another person’s voice that is nearby may interfere or answer your phone call for you. How is the organization going to reassure the consumer that it is specifically the owner (users) voice that is going to answer the call and not someone else? -Voice activated answering may be difficult to answer at first when trying to use the function for the first time.There may be a learning curve associated with it. -Phone losing connection to iTooth. What is the guarantee this will not happen? Threats There are other competitors who are also launching the same time of product and provide similar functionality. We need to make sure that we are marketing or show off all the pluses this product can do so we do not lose consumers to other competitors. -What will make this product stay ou t from other competitors? Marketing Research Approach To complete its marketing research Apple will employ various kinds of marketing research.From market research surveys and focus groups, to individual interviews, observation, and field tests. The essential statistics required are how much money Apple customers are prepared to pay for iTooth. Based that information our marketing strategy will be composed. The surveys will be to the point and clear-cut; that way we can study sample groups that symbolize the ideal market. The bigger the model, the more trustworthy our outcome will be. This will permit us to present the public with models of the product based on what the study groups liked.In-person surveys are very useful, but however they are expensive. Our marketing tactics are detailed with day to day course of action. This decision is necessary to achieve the desired marketing approach. The new Apple Bluetooth will seek to increase sales by introducing the new products in the ma rket; the buyer base will grow when customers buy this new product. At the same time, old customers will be drawn to iTooth, as they see new ground-breaking features in the most recent product. This also will add to the sales, which will ultimately boost Apple’s profitability.Another way of increasing sales is to go after the â€Å"occasion shopper†, especially during the holidays. Marketing research is any well thought-out attempt to collect data in relation to market and customers. It is an extremely important component of the overall business approach. The expression is frequently interchanged with marketing research; though, specialist practitioners may want to draw a difference, in that advertising analysis is concerned particularly in relation to marketing procedures, whereas market research is worried specially with advertising.Market research is another key aspect. The marketing research provides a business an clear image of what kind of new creations and produ ct could fetch revenue. For merchandise and services already obtainable, marketing research will be able to tell Apple if they are meeting their customers’ wishes and anticipations. By researching the response to a detailed inquiry, Apple will be able to gain knowledge whether they should alter their marketing plan or tweak their delivery technique in order to satisfy customer demand and wishes.Apple’s customers are the most important element on advertising plan of a business and general public wants are to be studied in great detail. After all, if the customers are not satisfied, there will be no profits. These marketing plains ought to begin with a gaze at the important â€Å"customers â€Å"and their desires. When Apple starts research into the potential customers, the demographics that they will concern themselves with the most will be disposable income. Most of this data is available online, especially through various government websites.Additionally most of thi s data is fresh, as it uses the 2010 census to arrive at the necessary data. Quite often, the Department of Commerce will also have quite a bit of useful info that Apple desires in order to pinpoint its ideal customers. References Apple. (2013). Apple History. Retrieved from http://www. apple-history. com/faq#faq_1500 Apple. (2013). Product Images and Info. Retrieved from http://www. apple. com/pr/products Campbell, M. (2012). Apple to open up to 35 new retail stores in 2013. Retrieved from http://www. appleinsider. com/articles/12/10/31/up-to-35-new-apple-stores-set-to-open-in-2013